Jani Leinonen Bio

Jani Leinonen (b. 1978 lives and works in Helsinki) plays with the systems of commodity exchange and celebrity, and the marketing strategies through which they operate. Leinonen attacks symbols and marketing strategies, turning them into objects of ridicule, clichéing our agreed marketing society and economical everyday. With these strikes Leinonen unfolds the chain reaction we all are voluntarily involved in and plays up the iconographies of the global brand land. Leinonen’s installations are shops, bars, slot machines but also plain painting exhibitions. What is displayed, though, are not goods but an artistic allegorisation that appropriates these marketing strategies only in order to unhinge their underlying assumptions about value and appropriateness. Leinonen graduated from Academy of Fine Arts in Helsinki in 2002. His works have been exhibited widely internationally, i.e at the Nordic Pavillion at the 53rd Venice Biennial, Galerie Gmurzynska, Wilhem Hack Museum Ludwgshafen and Frankfurter Kunstverein.

Photo: Vilhelm Sjöström

Photo: Vilhelm Sjöström


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